Course Description

Course Overview:

To increase the reach of a brand and expand the customer-base, firms all over the world look for marketers who can formulate and apply effective digital marketing plans and activities.

An Advanced Digital Marketing course is a comprehensive curriculum designed to equip individuals with cutting-edge strategies and techniques to lead digital marketing initiatives with AI-integration, drive significant ROI, and stay ahead of the curve in an ever-evolving digital landscape.

Prerequisites: 

Basic knowledge of marketing and anyone with an inclination towards the marketing field and AI can enroll for the course.

Training Outcomes:

• Keep your email messages in front of your consumers and away from spam filters.
• Get acquainted with the knowledge of Analytics tools and gain certifications from Google, Facebook, Linked, Hubspot
• SEO oriented approach to increase your reach in the market.
• Gain expertise in over 40 tools with hands-on practice.
• Utilize simulations to oversee campaigns that provide real-time feedback.
• Your advertising will get optimized for optimal return on investment (ROI).
• Personalize your messages by segmenting audiences across social channels.
   

Targeted Audience:

• Entrepreneurs
• Brand Managers
• Advertising Specialists
• Marketers looking for more ROI
• SEO, SMM, PPC,CPC domain knowledge gainers
• Online Marketing Specialists
• Digital Marketing Students & Professionals

Course Curriculum

Search Engine Optimization (5 hours)

• Introduction to search engine optimization (SEO)
• On-page optimization techniques
• Off-page optimization techniques
• Technical SEO fundamentals
• Using AI tools and SEM Rush for Advanced SEO
• Schema Markups
• Tools: SEMrush, Moz Pro for AI-powered SEO analytics

Search Engine Marketing (SEM) and PPC Advertising (5 hours)

• Introduction to search engine marketing (SEM)
• Google Ads
• Keyword research and selection
• Ad creation and optimization
• Ad extensions and ad formats
• Bid strategies and budget management
• Quality score and ad rank
• Conversion tracking and performance measurement
• Performance Max Campaigns
• Data Analytics

Social Media Marketing (5 hours)

• Introduction to social media marketing
• Facebook marketing strategies and best practices
• Instagram marketing strategies and best practices
• LinkedIn marketing strategies and best practices
• Twitter marketing strategies and best practices
• Social media advertising options and targeting
• Social media analytics and tracking
• Tools: Buffer Analyze, BuzzSumo for content analysis and strategy.
• Strategies for leveraging AI in content personalization and analytics.
• Leveraging AI for Content Planning, Curation and Creation

Email Marketing and Automation (5 hours)

• Introduction to email marketing
• Building an email list and segmentation
• Creating effective email campaigns
• Email automation and autoresponders
• Email marketing best practices and compliance
• Email analytics and tracking
• Tools: Persado for language optimization, Mailchimp for automated campaigns
• Techniques for automating and personalizing email marketing
• Using Instantly.ai for personalized B2B campaigns

Facebook, Instagram, and LinkedIn Advertising (5 hours)

• Introduction to Facebook Ads
• Creating effective Facebook ad campaigns
• Facebook ad targeting options
• Ad formats and creative best practices for Facebook
• Facebook Pixel and conversion tracking
• Facebook Ads Manager and campaign management
• Instagram advertising strategies and best practices
• LinkedIn advertising options and targeting
• Creating LinkedIn ad campaigns
• LinkedIn ad formats and optimization techniques
• Social media advertising analytics and tracking

Inbound Marketing (5 hours)

• Introduction to inbound marketing
• Creating buyer personas
• Developing a content marketing funnel
• Lead generation strategies
• Lead nurturing and conversion optimization
• Customer retention and advocacy
• Tools: Marketo, HubSpot for AI-based marketing automation
• Integrating AI into customer journey mapping and lead scoring